2nd Annual Poland-Philippines IT Business Summit

[The World]

The Poland–Philippines IT Business Summit brings together Polish and Filipino businesses to explore opportunities for collaboration in technology and innovation. It serves as a platform for building connections, exchanging ideas, and strengthening ties between the two countries.

For its second edition, the identity aimed to give this growing partnership a lasting visual presence. A shared logo was designed to carry forward into succeeding summits, while a complementary campaign identity expressed the forward-looking spirit of technology and the possibilities that emerge when two countries work together.

[Client][Project]

[Services]

Campaign > Identity Design > System

[Studio/Company][Role]

Spiderhook Inc.
Creative Director & Brand Designer

[The Visual Identity]

The logo and campaign identity draw from the binary digits 0 and 1, the fundamental language of computing. Combined, the two digits form the letter “P,” representing both Poland and the Philippines.

This visual language extends beyond the logo, with the binary digits forming a recurring pattern across the campaign. The pattern becomes a flexible graphic element, informing the design of wayfinding and other campaign materials while creating a cohesive identity for the summit.